Trademark and Privacy Policy

We value and respect your privacy and integrity.

Copyright Emmaljunga Barnvagnsfabrik AB 2017. All rights reserved. The information presented is the property of Emmaljunga Barnvagnsfabrik AB and represents the most up-to-date information available at the time of publication. No warranty or guarantee can be given regarding the current validity, accuracy or completeness of the information and data provided. This also applies to all other websites referred to by a so-called hyperlink. Nor is Emmaljunga Barnvagnsfabrik AB responsible for the content of such websites.

The text, images, graphics, sound files, animation files, video files are all subject to Copyright and other intellectual property protection. These objects may not be copied for commercial use or distribution, nor may these objects be modified or reposted to other sites.

Under no circumstances does the information on the websites constitute a legal undertaking. Emmaljunga Barnvagnsfabrik AB reserves the right to alter or supplement the information or data provided as the need arises. No legal claims can be derived from the subject areas outlined here. Our prices are solely non-binding in every respect.

Emmaljunga Barnvagnsfabik AB shall not be liable for direct or indirect loss arising from the use of the information or data found on this website. No rights and obligations exist between Emmaljunga Barnvagnsfabrik AB and the individual user of the website or third parties.

The contents of Emmaljunga Barnvagnsfabrik AB are protected by copyright. Neither all nor any part of the contents may be reproduced and/or published or saved in an information system without the prior written consent of the author. All the information or data, their use and all acts, acquiescence and omissions connected with the website of Emmaljunga Barnvagnsfabrik AB shall be subject exclusively to Swedish law to the exclusion of international law. The place of performance and exclusive place of jurisdiction is Hässleholm, Sweden.

Information About Cookies

A cookie is a small data file that certain websites store on your computer’s hard drive when you visit them. They can contain information such as your user ID and the pages you have visited.If you do not want your visit to the website to be tracked by our cookies, you can set your internet browser and/or firewall to disable them. Please refer to your internet browser help file to see how to disable and/or delete cookies on your PC. If you do not want to accept cookies, you can visit our website, but this may have a negative effect on your use of the site.

We have decided to use cookies on the map function among others to store information about your place so you easily can find your closest retailer on the map. Certain parts of the site use “cookies” to keep track of your visit and to help you navigate between sections.

Emmaljunga Barnvagnsfabrik AB never uses cookies to store personal information about you. Cookies are solely used to make your visit on the website comfortable and to follow amount of visitors on the website (Google analytics).

Use Of Personal Data

  • When you provide your personal information to us, you agree to Emmaljunga Barnvagnsfabrik AB storing and using this information for business purposes and sending them to the retailer you have chosen.
  • Emmaljunga Barnvagnsfabrik AB keeps a record of the group’s customers as well as consumers who have chosen to contact us. This registry contains names, contact telephone numbers, delivery and purchase information about customers’ products and serial numbers if products have been registered with us.
  • Data is collected via product requests, your comments to us and from the registration of products with us. The data is used by companies in the Emmaljunga Group for the delivery of products etc. and as a basis for statistics and marketing. The data is analysed and used for the selection, prioritisation and planning of communications with you. Marketing activities conducted via email and SMS are only conducted in an existing relationship or by consent.

Personal data processing at Emmaljunga (GDPR)

You should always feel safe when providing personal data to the Emmaljunga Barnvagnsfabrik AB and its subsidiaries. We do everything we can to protect your data from unauthorised access. All personal data processing is carried out pursuant to the EU’s General Data Protection Regulation (GDPR).

What is personal data?

Personal data is any information that can be linked to you as an individual. For example, your name, private email address, private telephone number, etc.

Information linked to companies, such as company identification numbers, company telephone number, e-mail linked to company or position etc. are not considered personal data.

How does Emmaljunga process personal data?

Collection and consent

Emmaljunga collects personal data through both digital and analogue channels (e.g. websites, fairs, customer meetings, by telephone, etc.).

We always request your consent if we need to save your personal data for a specific purpose. Exceptions may take place:

- When we are obligated to store your data owing to legal requirements (e.g. the Swedish Accounting Act).

- When you or your company enters into a business relationship with us (legitimate interest).

Use and purpose

We never collect more information than the situation requires and only for specific purposes. Such purposes include:

- providing a product or service

- marketing activities

- legal requirements

- recruitment

We have a policy not to process sensitive data, but this may occur. If you personally choose to provide us with that type of information, Emmaljunga considers that you have given your consent to the registration of the data in accordance with the purpose explicitly stated in conjunction with the submission of the data.

Emmaljunga’s website

Emmaljunga’s website uses cookies. Learn more about cookies at

Emmaljunga’s social media accounts

Personal data can and may be found on Emmaljunga’s social media accounts provided that it is uncategorised. Offensive/abusive comments and information containing sensitive personal data are not permitted. If such are identified, they will be reported to Emmaljunga’s marketing department or and promptly deleted.

In cases where external partners have access to systems in which personal data is available, we have set up agreements to ensure that the data is processed and protected in a secure manner.

How long is personal data stored?

We store your personal data for as long as it is necessary to perform the task for which the personal data has been collected and saved.

Right of access

You have the right to request information regarding what personal data we process about you or your company. The request for information must be submitted in writing to the personal data controller in the Emmaljunga subsidiary/parent company applicable to your enquiry.

Right to rectification and right of erasure

You may request, at any time, that rectifications be made to your personal data or request to be erased from our registry if you are unable to do so yourself. We will rectify or erase your data without undue delay.

To request rectification or erasure, see contact details below. Please note that legal limitations and other regulations may exist which restrict your abovementioned rights.

Who should I contact regarding questions on personal data processing?

If you have any questions about Emmaljunga’s processing of personal data, please contact Please note that personal data management is carried out per subsidiary/parent company and you may receive a speedier response if you specify the company/companies to which your request relates.

Changes to personal data provisions

Changes concerning personal data processing in Emmaljunga will be communicated on this website. Provisions may change owing to, for example, legislative amendments. However, if the processing of personal data is governed by a customer agreement, the contractual provisions apply until amended, unless these are irreconcilable with law or other legally binding provisions.

© Copyright 2023, Emmaljunga Barnvagnsfabrik AB